Merry Holichristkwanzukkah!

‘Tis the season! Rocket Whale is a sponsor of HypeElephant, the first ever Hypepotamus winter seasonal event dedicated to bringing cheer and laughter to all attendees. There will be plenty of egg nog and munchies for all - so get off your keyster and come have a good time with us!

For the gift exchange, bring an undesirable gift of any shape or size (suggested range of $10-15). The only requirement is that you must wrap it and create a handcrafted gift tag denoting you as the giver. Prizes are available for:

  • Most Amazing Gift Tag
  • WTF? Gift (most undesirable)
  • Best Hippo-Related Gift

Sounds fun, right? Register here.

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Our First Oversized Check Goes To…

… Adam Harrell of Nebo Agency for his referral of Ben Robinson, Rocket Whale’s new UX Designer. After working with him at Nebo, Adam knew Ben’s popular catchphrases such as “don’t botch this” and “I haven’t eaten lunch since yesterday” would go over nicely at Rocket Whale. Adam said the $500 will be funding shots at the Nebo company Christmas party. Whether he’s serious or not, it sounds like a sweet party!

Here is a Minimum Viable Photo of the exchange. For our next referral sprint, I think we’ll use a real camera. Beware the demon eyes!

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Want in on this action? Refer someone for our open software engineer positions and I’ll hand deliver an over-sized check for $1000 to you!

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How to get a UI/UX Design Job: Step 1

Rocket Whale is hiring a UI Architect/Designer to lead the product design of our headline client’s new flagship web app. After going through many resumes and applications, I wanted to provide some advice to any UX professionals that are looking for challenging work at interesting companies. If you want boring work with boring people, then you need not proceed.

Your resume is a landing page of you from a professional perspective and you should design it as such. The purpose of a landing page is to give high-level details that entice users to dig deeper. Likewise, your resume’s goal is to get a phone call, not to get hired.

As a UI/UX professional, you have the baked-in skills necessary to create a resume with a great user interface. Use these skills to your advantage! If you cannot design a simple, user-friendly landing page for yourself, a topic of which you have intimate domain knowledge, why would I expect that can do this for a much more complex project of which you’ll start with little to no domain knowledge? Your resume is the only design project that is guaranteed to be looked at by the company that wants to hire you!

So how do you go about this? Use the standard customer discovery process. Talk to potential users (HR, hiring managers, etc.) at companies similar to those you want to work at and understand what is important to them. Create an MVP, test it with users and iterate until the design is complete. Measure your success, reach out for feedback when you don’t get to the next step of the hiring process and tweak as necessary. Not only will this give you a resume that stands out, it’ll give you a great story to tell when you interview. Beep bop boop, job search over.

To help get you started, this is what we’re interested in learning about at the resume stage:

  • Do your personal and professional goals align with the position we are hiring for?
  • Do you have the skills necessary for the position? If not, are you capable of learning them and are you excited to do so?
  • Do you have results that back up what you say you can do?
  • And, most importantly for a UI/UX professional, can you communicate all of this in a simple, organized, elegant and interesting manner?

Interesting companies (like Rocket Whale!) look for creative people that solve problems in interesting ways. Your resume is a great opportunity to show (not tell) a prospective employer that you can do this right away. Pounce on that opportunity.

Do you agree? Have you had success with an alternate method? Any additional tips or advice? What are you looking for in a resume?  Let us know in the comments!

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Rocket Whale is Hiring!

We are very proud to have reached this milestone in our company and are looking for help from you to grow our company. This is your chance to make a dream come true. Have you always wanted to receive one of those oversized checks that makes it appear like you’ve accomplished something? What am I talking about? Of course you have. If you refer the lucky person we hire for any of the following positions, we will personally deliver an oversized check for $500 to you wherever you are in the lower 48 states.

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We’ll take a photo (well, someone else will as it will be difficult for us considering the giant check we’ll be holding) and put you on our blog that I’ve been told “several” people read.

We’re hiring a UI/UX Designer and at least one Software Developer. Thanks!

@tomodea

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Hard at Work

We are proud to announce the launch of Preparis’s new marketing site! Preparis is an all-in-one emergency preparedness portal that helps companies keep their employees safe during crisis situations. They were looking for a redesigned and easier to manage marketing web site and we were up to the task.  Go check it out or read more about the project on our web development work page.

We’ve also been doing a ton of work for Rocket Fuel and have been learning a ridiculous amount of new design techniques and development technologies. The project is a tremendous amount of fun and we’re looking forward to continuing our work over the coming months.

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Startup Riot MAKE 2012

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Team Rocket Whale wins the SendGrid award at Startup Riot MAKE for their HowTracker Policies and Procedures software. We had a great time hacking away for a weekend and we built a very alpha version of our upcoming policies and procedures software, which we continue to make progress on and expect to release within the next couple of months.

Our prize was a Sphero, which is essentially a phone/tablet powered cat toy that Sam’s cats enjoy tremendously. The award comes from SendGrid, primarily as a result of our users being able to attest to policies by simply responding to an email.

A big thank you goes out to Elmer and the SendGrid team and also to Sanjay and Rachel who did another amazing job with Startup Riot this year.

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Feature Comparison Pages are Bullshit

The page on your web site that compares all of your product’s great features to your competitors’ products is bullshit. I’m sorry, but I do. I know it might not be your fault, but I can’t help it. If you sell something on-line, you’re a part of a community of liars and BS artists that will do anything for a download.

It’s our belief that trust is the backbone of any relationship. We strive to earn it at all hours of every day. I wish everyone was like that. Instead, companies like Microsoft put up trash pages like this that try to tell people that IE9 is a better browser than Firefox or Chrome. Clearly, it is not.

So to all you BS artists out there, stop degrading our trust. Talk to your customers and build a better product.

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Software Development Task Estimations

This is why we do agile development and is why we don’t do fixed price development unless we know exactly what we’re developing:

http://www.quora.com/Engineering-Management/Why-are-software-development-task-estimations-regularly-off-by-a-factor-of-2-3?q=why+are+software+development+task

A great response also comes from the second most popular answer:

Developers are also the only group where they are asked to do something which has never been done before, and tell someone else how long it will take before they even know what actually needs to be done.

While I don’t think developers are the ONLY group (almost all service providers are asked this), it certainly is a larger issue in the software development world.

Tom (@tom_odea)

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Escalators

I was riding an escalator at the Atlanta airport last week, after a trip to Washington, DC, and I was frustrated because everyone in Atlanta just stands on escalators like they’re on a ride at an amusement park. In DC, the right side is for standers, and the left side is for those ambitious enough to also walk. This is what I would call productive segregation.

It hit me that the idea of escalators makes a good metaphor. There are those that are content to get on the ride of life and just wait until it brings them to their destination. And then there are those that are willing to work a little bit harder to get where they want to go.

I recommend the latter.

- Tom (@tom_odea)

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