Project Overview

The eponymous Rocket Whale was a product that allowed users to email anyone - no contact information required. Users were guided through a workflow to:

• Find people in a target contact group.
• Send an email to the person based on a template, without having to figure out their email address.
• Repeat, over and over, very quickly.
• Share all this activity amongst a team.

It was shut down because we didn't like the idea of being responsible for spam and our time was better spent on other projects.

Rocket Whale has worked with Home Depot on multiple projects, the biggest being an internal product management app used by their large internal IT support team. The product is one-part internal marketing for all their software products, and one part idea/product management for what's to come next.

We've worked with staff from all departments, including senior technology directors, business analysts, designers, developers, project managers, and IT finance to create software that's valuable to all. The work has varied, from a Visio-like drag and drop diagramming editor to excel dashboard design & automation to basic communication tools.

MacStadium's customer's portal was built in pieces over a long period of time and the user experience made them look more like "3 guys in a garage" rather than the professional hosting company they are. It also lacked several features their enterprise customers needed, namely role-based access control (RBAC).

After gaining a deep understanding of their information architecture, Rocket Whale designed a new customer portal from the ground up. We built a snazzy new front-end and directed the changes required to the existing back-end that would allow the two pieces to be joined together.

Want to experience the portal yourself? Sign up for a free trial account at macstadium.com.

Rocket Fuel uses the power of artificial intelligence to make digital advertising better. They partnered with Rocket Whale to design and build world-class data analytics software. We led the UI/UX design of new and existing features and our development team built new features and refactored others to get them ready for a production environment. Highlights included real-time dashboards, ad campaign creation wizards, role-based access control (RBAC), and more.

The Rocket Whale team more than doubled in size over the course of the contract in order to support Rocket Fuel as they went from ~100 employees to a $1b IPO in just over 2 years. The project concluded when we successfully transitioned all aspects to Rocket Fuel's growing internal team.

Blissbook helps HR leaders protect their company and show employees they care at the same time. It is policy management software disguised as a culture-first, digital employee handbook that helps customers teach employees why they should care in addition to what they can or can't do.

We built Blissbook up from nothing to a growing, 6-figure revenues per year product, doing everything from customer discovery to design, branding, front- and back-end engineering, customer service, marketing, and everything in between.

HowTracker is a checklist-based how-to platform centered on the idea that the ability to apply knowledge found is just as important as finding it. It's a place to share how to do things with others and a tool to help you actually do those things.

HowTracker was created from our need to create simple how-to guides that could actually be used as you get things done. It helps us consistently perform repeated tasks and processes in a trackable way. It's also handy for never forgetting what to pack for a ski trip!

NowSecure makes mobile app security easy for software teams and IT personnel. They came to Rocket Whale to design and build the most visible part of their new Intel product: the report customers use to understand their tests.

After clarifying the app's information architecture, we designed and built a beautiful, fast-loading, interactive, and dynamic report. Customers can export to PDF a customized version of the report to share with stakeholders, which put our design chops to the test as many of the test results include metadata like certificates, JSON, and data tables, all of varying shapes, lengths, and sizes, which all need to look great in a paginated PDF. In the HTML version, this metadata loads progressively as customers scroll so that the report itself loads quickly.

With our help, NowSecure launched their new product on-time with a dynamic reporting system that blows their competition away. The report was so well-received that Rocket Whale was hired again to re-implement it on another NowSecure product (Auto) and enhance it to allow customers to hide and/or annotate test results.